亨氏推出瓶装焗豆

2010-09-07 12:14:41出处:PCbaby作者:佚名

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  亨氏强调它不是抛弃金属罐,而仅仅想用此新设计让消费者减少对焗豆的浪费。(图片提供:索棱特)设计1公斤(2.2磅)装瓶子的目的是帮助那些打开罐头,吃了一半焗豆,然后任由剩下的在冰箱里慢慢坏掉的消费者。

  在过去一年,英国消费者一共吃掉了4.42亿罐的亨氏焗豆,而金属包装制造商协会认为有义务发表一份声明,指出金属罐是包装豆类和汤汁食品的首选。

  保拉-约旦是亨氏的市场总监,他说,“焗豆爱好者告诉我们,他们想按自己的习惯享用自己最喜爱的焗豆,同时享用适合的分量。新使用可再密封的冰箱型包装恰好满足了他们的需求。繁忙的家庭可以方便地储藏任意分量的的亨氏焗豆。这就像是人们可以随时取用自己心爱的焗豆一样。”

  这已经不是亨氏第一次试用新包装。三年前它使用了掀钮罐。这种小塑料容器可以直接放入微波炉中。据亨氏说去年该包装一共销售了900万个。

  塑料瓶的容量是标准金属罐的2.5倍,超市里的售价是1.79英镑,比同样容量的金属罐装焗豆要贵。同样容量的金属罐装焗豆价格是每公斤1.30到1.50英镑。

  亨氏最早于1886年在福特纳姆&梅森百货商店销售它的罐装焗豆。

  Heinz baked beans in a jar

  Heinz has been selling baked beans in a metal can for the last 124 years in Britain, but next week it will start selling them in a plastic jar.

  Telegraph.co.uk

  By Harry Wallop, Consumer Affairs Editor

  31 Jul 2010 07:00 BST

  Heinz is keen to stress that it is not ditching metal cans, but merely trying to encourage families to waste fewer beans with this new design. Photo: SOLENT The 1kg (2.2lb) jar has been designed to help families fed up of opening a tin, using half of it and then letting it slowly go off in the fridge.

  Heinz is keen to stress that it is not ditching metal cans, but merely trying to encourage families to waste fewer beans with this new design.

  In the last year alone, consumers in Britain ate more than 442 million tins of Heinz beans and The Metal Packaging Manufacturers Association felt compelled to issue a statement pointing out that metal tins were the favoured method of packaging beans and soups.

  Paula Jordan, marketing director at Heinz, said: “Bean lovers tell us they want to enjoy the best loved beans as they like and in portions that suit them. This new, resealable Fridge Pack does just that. It’s perfect for busy families to tuck into as many Heinz Beanz as they like. It’s just like having your favourite beans on tap.”

  This is the not the first time that Heinz has tried out new packaging. Three years ago it introduced the Snap Pot, a little plastic container that could be put straight into the microwave. The company said it sold 9 million of these last year.

  The plastic jar, which holds the equivalent of two and half standard tins, will cost about £1.79 at supermarkets, more expensive that the same amount would cost in tins. Heinz beans in tins usually cost the equivalent of £1.30 to £1.50 per kilo.

  Heinz first sold its tins of baked beans in the Fortnum & Mason department store in 1886.