印度:亨氏推出新产品

2010-09-07 12:15:38出处:PCbaby作者:佚名

我要分享

  美国食品业巨头HJ亨氏集团在印度主要城市推出一系列新产品。

  亨氏的印度执行董事N-支如安巴蓝说,亨氏已经推出了酸辣酱、烹饪沙司、组合调料,以及即食食品,以“符合挑剔印度消费者的需求”。

  在市面上销售的亨氏家庭风格酸辣酱有两种类别——胡荽薄荷味和番茄味——价格是60卢比(合1.28美元)。

  亨氏也推出了厨师风格的沙司调料,包含一系列地中海和中餐风味。

  亨氏说“欧洲风格”的蛋黄酱主要有三种风味——标准口味,大蒜口味和轻口味,价格是75卢比。中餐调料的三种类别——红辣椒、绿辣椒以及大豆酱油的价格是55卢比。

  推出即食食物和即烹食物组合时使用了亨氏的厨房经典标签。

  即食食物系列包含四类风味的配方——即价格为45卢比的安里萨利-茶乐、阿瓦缔-达尔-浮莱和金姆-威尔-雷吉玛,以及价格为50卢比的配萨瓦利-达尔-马卡尼。

  根据亨氏的说法,即烹型的速食食物组合有价格为27卢比的哥印拜陀-德萨和马杜莱-爱德利风味,以及价格为49卢比的帝利威尔-古拉巴-吉码。

  亨氏已在孟买和新德里推出酸辣酱、沙司调料、即食膳食和膳食组合。

  亨氏下属金环品牌的系列果汁饮品将于孟买和班加罗尔以95卢比 到 175卢比的价格区间上市。

  INDIA: Heinz launches raft of NPD.

  Just-Food

  29 July 2010

  US food giant HJ Heinz has introduced a slew of new products into major cities in India.

  The company has launched chutneys, cooking sauces and mixes and ready meals "to meet the needs of the discerning Indian consumer", Heinz India MD N Thiruambalam said.

  Heinz Home Style Chutneys are available in two varieties - coriander mint and tomato - and are priced at INR60 (US$1.28).

  The company has also launched Heinz Chef Style Sauces, a range of Mediterranean- and Chinese-style sauces.

  Heinz said the "European-style" mayonnaise are sold in three flavours - regular, garlic and light - for INR75. The three varieties of Chinese sauce - red chilli, green chilli and soya sauce - are priced at INR55.

  The range of ready-to-eat meals and ready-to-cook mixes has been launched under the Heinz Kitchen Klassics label.

  The ready-to-eat meals range comprises four recipes - including Amritsari Chole, Awadhi Dal Fry and Jammu Wale Rajma at INR45 - and Peshawari Dal Makhani at INR50.

  The ready-to-cook instant mixes are Coimbatore Dosa and Madurai Idli at INR27 and Dilliwale Gulab Jamun at INR49, Heinz said.

  Heinz has launched the chutneys, sauces, ready meals and mixes into Mumbai and New Delhi.

  A line of fruit juices under the Heinz Golden Circle brand will go on sale at prices ranging from INR95 to INR175 in Mumbai and Bangalore.